News

An Unmatched Giving Spirit

by Josh Kerr | Dec 12, 2024

THE RESULTS OF THE MILLION DOLLAR MATCH ARE IN, AND YOU HAVE DONE IT AGAIN — THANK YOU!

The generosity of Jewish communities worldwide can never be overstated. Here in Manitoba, that giving spirit is a cut above the rest.

To recognize that spirit, this past April, the JFM launched a new limited-time initiative called the Million Dollar Match. A program to pay homage to the people who have built and sustained the Foundation and, in turn, our communities' vital organizations over the past 60 years.

The Million Dollar Match created an exciting opportunity for new and returning donors. We are delighted to report that it was a resounding success, thanks to you and all the like-minded individuals the program initially sought to recognize. 

The initiative, which provided matching monies up to $1 million, once again proved how community-focused our donors are, as all matching funds were spoken for in just over five months.

"Our community members saw this opportunity and quickly took advantage," says John Diamond, CEO. "The generosity of our neighbours was on full display throughout the initiative, as it has been for 60 years, and because of them, our Foundation has become even stronger. We are so thankful for all they've done."

During the program's run, April 1, 2024 – September 13, 2024, nearly 800 donors took advantage of the initiative and made gifts to the JFM. Of those donors, almost 200 were new donors to the Foundation. 

"One of the biggest benefits we saw come out of the match was the opportunity it gave us to meet with new donors, strengthen the relationships we have with current donors, and in many cases, re-connect with donors we had not seen make gifts for several years," says Diamond. 

To those who participated, your accomplishments allow us to distribute more resources to the programs in our community that warm so many hearts.

In the same timeframe, the amount of new funds opened by donors nearly doubled compared to previous years. As time passes, engagement between the JFM and the next generation of donors will ensure the community's strength in the future.  Also, thanks to your generosity, the amount of money gifted doubled from where it was in 2023, as did the average individual gift size.

"These terrific results once again prove our community's strength will continue for generations," says Diamond. "Thank you again to all those who made the Million Dollar Match such a terrific success."